Why would you register your business on Google maps?
Let me share a quick story with you.
It is nice sunny autumn day on the highway between Götheborg (Sweeden) and Oslo (Norway).
I spent a weekend with my family in Götheborg which is three hours drive from our home.
On our way back we discussed about food. And…
We got so hungry that we decided not to wait to come home.
We didn’t have anything ready anyway, so it would take us too much time.
Let’s eat ASAP…
Driving on the highway, we didn’t have too many options, but we didn’t want to pull on the first gas station and grab whatever.
We wanted some nice restaurant where we could have decent pizza (we were aiming to have an extraordinary one, but even decent would do the job).
So, we are driving fast and if we don’t decide in a couple of minutes, we will be even closer to home that it wouldn’t make sense to look for some new place to visit and eat.
By the way, it is Sunday afternoon in Norway. Not many places are open and anyway we don’t know the area.
How to find the right place in such a short period?
Google maps!
Instead of typing “pizza” in google search, my wife typed it in google maps.
Of course, Google almighty knows where we are and offers the closest pizza we can get there.
And that is not all.
Check the picture. What do you see?
- Name of the place (of course) – you can check their Google My Business
- Distance (position on the map)
- Picture(s)
- Opening hours
- Contact details (website, phone number…)
- Price range
- Business description
- And…
What is the most important information here?
- Reviews!
How many reviews do you have and what is your overall score?
In a matter of seconds she managed to make a choice, we jumped off the highway and visited one more place before coming back home for Sunday evening routines.
Was the pizza good? It was very tasty!
Now, what is the point of the whole story?
That pizza restaurant that invested some effort to:
- create a Google business
- enter correct physical address, phone number and website
- choose the right business category
- uploaded nice pictures
- updated contact information along with social media links
and of course made so many great pizzas and had so many satisfied customers that posted reviews…
…that pizza restaurant made additional revenue from our visit that they wouldn’t have if they were not on Google maps.
If you are delivering a great product or service, you should embrace this and give people the opportunity to find you.
Doesn’t matter if you are well known already.
You never know when a hungry family will search for your place on their way back home that are your potential customers.
Enough storytelling, let’s get to business. How to do it?
I made this very simple step by step guideline on how to register Google My Business that will help you to do it yourself even if you are not tech savvy.
Now, it’s time to take action:
Click “Manage” to seize control of your online presence and put your business on the digital map. (you will understand what this means when you download that guideline)
Search for your business to ensure it’s visible on Google Search and Maps, enhancing your reach.
Claim your business swiftly, and don’t be surprised if a verification phone call follows – it’s all part of the process.
Optimize for local SEO to boost your visibility in local search results, making it easier for potential customers to find you.
Engage with your audience by responding to reviews, building trust, and showcasing your commitment to customer satisfaction.
Make sure to enter your business address, so you pop up on Google Maps, guiding customers right to your door.
Finally, manage it all effortlessly through the Google My Business dashboard, where you can watch your online presence thrive.
Get started and see your business flourish!
